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L & M cigarette brand is manufactured by the well known and one of the best tobacco companies in the world, Altria Group of Industries. L&M cigarettes were first produced by the Liggett and Myers Company in the year 1876. They are one of the earliest brands to use filters in cigarettes. L & M cigarettes are very famous in many countries throughout the world, especially in Eastern and Northern Europe, Arab countries, Latin America and East Asia. L & M cigarettes are known for their rich taste and mild flavor.

L & M cigarettes were not so prevalent in the United States markets until a new roll out made them available in October 2007. According to the information of the independent agency of field investigation "Business Analytics", the second quarter of 2007, L & M cigarettes took the first place in 25 Russian cities with a market share of 29.92%. In the year 2009 it was reported that L & M brand was in the third spot in sales volume in the world and that L & M were the second best cigarette brand produced by the Philip Morris Tobacco Company which was acquired by Altria Group.

This cigarette brand faced many legal hurdles like other cigarette brands. In 2010 the new labeling regulations in Europe banning the use of the word 'lights' forced the manufacturers to change the names of some cigarette variants. L & M Lights are now L & M Blue Label, etc. The same happened in 2010 in the U.S. when the Food and Drug Administration (FDA) banned flavor descriptors such as "mild," "light" and "ultra light" even though the color designations were already changed like in Europe.

L & M cigarettes have launched many styles in the market. The L & M brands of cigarette, which are available in the market, are L & M Tune Slims, L & M Vibe Slims, filter cigarette, non filter cigarette and many more such types of styles. The Slim and the Super Slims are very popular with women smokers. The Slims and Super Slims are designed and made to look more appealing for female audiences.