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Kent cigarettes are currently made by the British American Tobacco Company which is the world's second largest cigarette company; this cigarette is distributed to more than 50 countries. Kent cigarettes are named after Mr. Herbert Kent - a former executive at Lorillard Tobacco Company. This brand became an instant hit with the masses, they quickly became the best selling cigarettes in the USA; not only in the United States but they became very popular around the world. They became the most popular cigarette brand from the years 1966 to 1972.

During the 50's, Kent cigarettes had to remodel it to suit the changing public mood. In the year 1952 a series of articles were published in the Reader's Digest captioned "Cancer by the Carton", this scared American consumer into seeking out a filter brand at a time when most brands were sold without a filter. At once Kent introduced it filter variants, which is different from other brands. The maker of this brand was very particular that their product should be something special, something different. At first crocidolite, a form of asbestos, were used as filters but later it was changed to charcoal filters which is a form of activated carbon. Kent cigarettes are still popular and are ranked sixth in the most popular cigarette brand list in the United States and were ranked the fourth most sought brand worldwide.

Kent has introduced many variants and styles targeting people of different tastes and preferences. Some of the most popular varieties are Kent lights, Kent full flavored, Kent Select lights, Kent Selects, Slims and Super Slims and many more varieties. Among these the most sought flavors are Kent Lights cigarettes, Kent Super Lights cigarettes and Kent Premium Lights cigarettes. For people who like to smoke mild cigarettes, Kent light is the right choice. They are, as mentioned in the name, super light and smooth. These cigarettes are preferred by people of all ages and by both men and women.

A recent popularity poll shows that nearly 84% people surveyed in the United States smoked Kent as their first brand of choice and nearly 10% of people smoked them as their first alternative. This is one of the many reasons to smoke this brand.